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Monday Catch-up: Automation, Permission, Triggers and Sales Leads

Happy Monday, marketers! Here’s some email marketing news and info to help get your workweek off to a productive start. Tips for using email automation for engagement “Automation is a robotic-sounding...

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Our Top 10 Blog Posts of 2016

In 2016, we learned a lot about how people consumed content. With more marketers getting email-savvy and embracing advanced technology, basic content topics simply wouldn’t do. As 2016 progressed, it...

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3 Ways Automation Can Humanize Your Email Marketing Strategy

Email automation can be used to create robust email campaigns that trigger when an action occurs—for instance, when a customer makes their first purchase or visits a specific page on your website. This...

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Ugh, Another One? Why Irrelevant Emails Are Killing Your CLV

The following blog post was written by Andrew LeClair, Product Marketing Manager at Pega.  111 BILLION emails are sent to consumers every day. But, with only 3.8 Billion email users worldwide, this...

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